Resources
Your proof looks perfect by the window but dull in the aisle? Here’s why lighting and substrates shift color—and a practical routine to lock your builds so they hold up under retail LEDs.
On shelf, you have 3 seconds. Here’s how to design for distance - clear hierarchy, color that holds under store light, and type that survives real size—plus the production steps that make it print right.
Sticker or reprint? Here’s a calm, cost-smart way to decide - plus how to make over-labels invisible when they’re right. Links to deeper guides on dielines, barcodes, white ink, and brand systems.
Variant work shouldn’t feel like a new mountain. Reprint-ready templates lock the technical bones—so you change the flavor, not the file—and cut prepress time by ~30%.
