Resources
Fonts aren’t just for style—they affect how your product is read, recognized, and remembered. In this post, I break down how I choose fonts for packaging—and why “cool” isn’t my first priority.
Packaging shouldn’t be a patchwork of one-off designs. In this post, learn how a packaging system can save you time, reduce mistakes, and create a cohesive brand presence that grows with your product line.
Confused by color shifts between your screen and printed materials? This post explains the difference between RGB and CMYK, and why understanding them helps avoid costly surprises in production.
Want to avoid hidden costs in your packaging? This post shows how small layout decisions—like trim size, spacing, or die lines—can make a big difference in how much you pay for printing
Design is not just what it looks like and feels like. Design is how it works
The details are not the details. They make the design.
Good design is good business.
Products are made in the factory, but brands are created in the mind.
The most important thing about printing is that it conveys thought, ideas, images, from one mind to other minds.