Resources
Microcopy that sells without shouting. A calm, useful tone makes the pack readable at distance and helpful in the hand - and it scales across variants when baked into your templates.
Color on shelf is not luck - it is method, material, and light working together. Here is a calm, practical way to keep every SKU reading the same under real store LEDs.
Quantity breaks are not guesswork. Learn how make-ready, yields, and setup fees shape your unit price - and how a small size tweak or smarter template can cut real money from your next run.
Packaging files are technical documents that happen to be beautiful. Here is a practical, repeatable setup for overprint or knockout, fonts, links, barcodes, and a clean 3-page PDF hand-off.
