Overprint and knockout are critical settings in print production that, if mismanaged, can lead to disastrous color mixing, disappearing text, and ultimately, a ruined brand appearance. Understanding the nuances of these settings, especially when dealing with brand colors and complex packaging designs, is essential to preventing costly reprints and maintaining brand integrity.
Sustainability is not a material you buy - it is a set of decisions you repeat. Here is a calm, production-savvy way to reduce waste and cost without greenwashing, from substrates and inks to proofs and reprints.
Color on shelf is a business decision. This guide shows how to keep brand color consistent across Pantone and CMYK, paper and film, and different vendors - without guesswork.
If a barcode fails, nothing else matters. Use this calm, production-savvy guide to make codes scan first time on cartons, films, and curved bottles - without killing your design.

Categories

Never miss any tip, insight or trend about print & package design.
Subscribe to my newsletter.
Don't worry, only quality will be delivered. 🤞
Logo of the Print Smart Club

Shelf-Ready &
Print-Smart Updates

Unlock the secrets to production-ready packaging.

Join the Print Smart Club for exclusive cost-saving tips, industry trends, and deep-dive case studies delivered straight to your inbox. 

Cost-Saving Tips
Case Studies
Industry News
Packaging & POSM Ideas