Working With a Designer
Fonts aren’t just for style—they affect how your product is read, recognized, and remembered. In this post, I break down how I choose fonts for packaging—and why “cool” isn’t my first priority.
Design is not just what it looks like and feels like. Design is how it works
The details are not the details. They make the design.
Good design is good business.
Products are made in the factory, but brands are created in the mind.
The most important thing about printing is that it conveys thought, ideas, images, from one mind to other minds.