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A part of history

Budapest History Museum Refactoring Identity

We applied for the Budapest History Museum identity refactoring competition. This museum has 1 main and 4 subbranch in the city, each with its own characteristics and relics. All branches with separate logos, but all logos shall have a connecting motif as it was in the conditions of competition. We chose on of the most iconic place in the Buda Castle (where the museum centre is located) and used its architectural shape to create this logo. Also our goal was to use the M letter referring the museum word. This is how we developed this classic shape with some modern typography.

All branch logos can be distinguished by their own color motif and their subtitle. We used soft colors to express an archaic wibe.

Budapest History Museum - Logo color palette
Budapest History Museum - Logo variations based on division
Budapest History Museum - Logo usage
Budapest History Museum - Font selection

Each division of the Budapest History Museum has some relevant characteristic or motif of its building or relic. We used a motif that we thought can be used the best for the division identity.

These motifs were

  • the building of the Aquincum Museum branch,
  • the main entrance door structure of the Kiscelli Museum branch,
  • the interior column and window structure of the Municipal Gallery,
  • the flag motif in the Castle Museum
  • the main logo is referring to the beautiful structure of the Fishermens’ Bastion in the Buda Castle where the Budapest History Museum is located too.
Budapest History Museum - Logo motifs
Budapest History Museum - Logo motifs
Budapest History Museum - Logo motifs
Budapest History Museum - Logo motifs
Budapest History Museum - Business Card
WAI Moment - Hard Seltzer
Staropramen Praha - Bold design, smooth taste