2020: age of the new craft line of Borsodi
Two important characters were introduced in the Borsodi product portfolio this year. Borsodi Hoppy with an intense flavour of hopp bitterness, brewed for the ones who love classic taste. Borsodi IPA has arrived last in the IPA line of Hungarian breweries, but it was worth waiting.
The minimal design packaging with its white base color creates high color contrast on the greenish visual, and directs the eye to the products. We applied this design to various media surfaces so it meets with customers as many places as possible. Since this product line was new and highly demanded by the beerlovers, Borsodi payed great attention its introductory campaign. With its characteristic logo shape applied to floor sticker cutout, custom shape displays and installations we could meet in larger hypermarkets. As in smaller retails lighting shelf talker, price signs, pallet cover were used. Together these elements covered the requirements to introduce this new beers in Hungary.
The products that were used everywhere
The regular elements (pricesigns, tabletents, shelftalkers, fridge stickers) were utilized countrywide so the brands could reach into smaller retails as well, but by a cost-effective solution. These print elements due to their small size are easy to produce, to store and to deliver. Thanks to the merch representatives these prints were placed in a uniformed and clean way everywhere, so it delivers good message.